As you can see in this photo, the structural support is installed and electrical wiring is ran:

So the video ads can't be too far away. This has caused quite a bit of arguement at
PQ Living, as can be seen in the
38 comments ranging from "this seems insane" to "big deal" to comments about color and vibrance. But with the AT&T flagship taking the retail space at the same time of the video billboard news, I was wondering, could the videoboards just be signage for the store? I haven't seen anything saying that the videoboards will be used specifically for ads. Just a thought... I could be wrong.